SEO Keywords - your primary search target

Know Your Audience
Understanding your potential client's behaviour is the cornerstone of your search engine marketing campaign. But we need a tangible - something to go for - a line in the sand. This brings us face to face with the topic of keywords. Keywords are what people type into a search engines to find what they are looking for. This site, for example, is designed to be found on 'graphic design melbourne', or 'web design melbourne'. And this theory is true for every website wishing to be found. The first part of the puzzle is to work out your primary target keywords. Simple as it sounds, it is frighteningly easy to stub your toe on a lump of gold and just keep walking.

Strive to know your audience better
If you have had a site with content round for a while and check your stats, you may notice that people finding you on all kinds of varied keywords. It can be quite surprising how some people find you. These anomalies provide an insight to the searchers behaviour and where your potential clients are spending. This site, although not even two months old now, has been found on the search term 'graphics sympathy'. Who knows what the searcher was wishing to find, but it opens me up to potential keywords to target. The seo gets to know where the traffic is and how to formulate keywords that are variations of the primary target. In the keyword circus there is no room for a one trick pony!

Divide and conquer
The more search terms in your keyword phrase, the more targeted. Take the keyword 'graphic', what we call a generic keyword, which returns 423,000,000 results in google. The keyword phrase 'graphic design' returns 70,300,000 results, and the keyword phrase 'graphic design melbourne' returns 396,000 results. Although highly targeted traffic return less results in the serps than generic terms, the conversion rate is much higher. In fact the more targeted the keyword phrase, the more likely the conversion.

The SEO's work is never done
So the first thing you want to do is to work out what keywords to go for. Then it is a matter of keeping on working out what keywords you are going for. The idea is to get to know your market deeply.